This program focuses and expands upon a number of the key activities and management process that identifies, anticipates and satisfies consumers’ requirements profitably
What do we cover?
- Carrying out a realistic market analysis
- Evaluating your existing value proposition and developing new and/or more effective proposals.
- Developing key strategies and tactics to enhance or secure your market position.
- Creating a strategic marketing plan.
- Pricing and the Marketing Mix
- Defining the value delivery process and communicating the value.
- And more …..
How does it work?
- Evaluating the 7 P’s of Marketing (Orica Limited)
- Discussing the 7 S’s for Success (McKinsey Group)
- Considering the 7 C’s for Success (Marketing Association of Australia & New Zealand)
- Learning how to communicate effectively both within your organisation and your target client/customer base.
- We hold simulation sessions and interactive activities based on the key learning requirements within the workshop group.
Who’s it for?
- Marketing professions.
Anyone wishing to make a successful and long term career in marketing.
Business owners, Business Development Managers and key decision makers.
Sales professionals.
Anyone wishing to enhance their communicative, listening, analytic and influencing skills.
